ANS Jewelry
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ANS is a traditional and trusted name in jewelry - a name that spells uncompromising quality and service. ANS Jewelry has taken the lead in offering path-breaking design choices to our discerning customers.

Our roots go back to 1928 when the jewelry business was established by Sri. A. B. Adhinarayana Chettiar. Today, as a fourth generation family of jewellers, the management consists of Sri. A. S. Rajendran, A. S. Sriram, A. R. Sanath Kumar, A. S. Srinath and A. S. Sribashyam.

The main motto of our organization is to deliver high quality goods to our valuable customers. The foundation laid decades ago on this very basis is our guideline and principle. The management strongly believes in this and has taken all efforts to apply and implement this over the years.

ANS Jewelry is situated in the new and developing business district, Swarnapuri. Since, 1928 the business is being operated from a single premises. The first showroom was located at Bazaar Street, Salem, the traditional shopping district. Following the expansion of our showroom, we relocated to a more spacious place offering a shopping area of more than 8,000 sq. ft. spread over two floors. This well-appointed showroom offers the best in convenience and selection with traditional designs and modern styles in a pleasant ambience.


Our products comprise of Gold Jewelry, Silver Ware, Diamond Jewelry and Platinum Jewelry. ANS Jewelry is a BIS license holder ever since the Hallmarking Scheme was introduced in India and we are one of the first few stores to adhere to this stringent quality appraising procedure in India. The objective of hallmarking is to maintain authenticated standards of purity/fineness in gold jewelry, e.g. 916 fineness for 22kt gold . Consumers get the benefit of legally validated purity in the jewelry.

We offer an extensive range of designs in gold and diamond jewelry picked exclusively from various parts of our country.

ANS Jewelry Salem

ANS owns the distinction of conducting exclusive jewelry exhibitions in their store premises every year. The exhibitions provide an opportunity for the people in Salem and neighboring towns to learn about the latest trends in the jewelry industry.

May 2001 Swananjali (World Gold Council’s jewelry design contest award winners)
Dec 2001 100 World Famous Diamonds
Aug 2002 Gold Virtuosi 2 (Indian participants of VicenzaOra jewelry contest, Italy)
July 2003 Devdas Collection (Antique Jewelry)
May 2004 Exclusive Diamond Jewelry
Sep 2005 COLORS (Concept of colors used in jewelry)
Sep 2006 Flower Shower (Concept of flowers used in jewelry)

With excellent design choices, creativity and durable quality, ANS Jewelry has been the choice of many for more than four generations.

ANS Jewelry
Gold Pendant Studded